The 1970's was an 'anything goes' decade. People started to speak out, various cultures and subcultures came out into the open at once. With things like Feminism, civil rights, the Watergate scandal and the Vietnam war, a gritty reality was brought to the forefront. Also there was an increase in anxieties about global pollution It gave designers more inspiration.
Movies, such as Charlie's angels, were having a profound effect on influences in fashion. Icons such as wonder woman created the interest in boots with hot pants or short skirts.
The media compensated by highlighting the romantic, the soft and the classical beautiful. Historic revivals, covering many periods of history, continued. This trend, embraced by design houses such as Biba, Ossie Clark, and Yves St. Laurent.
Skirts also became more diverse in the 70's, coming in three lengths, the mini, midi and maxi. All still popular in to today's fashion. Also denim was hugely popular with bell bottom jeans and denim hot pants. The later half of the decade was very influences by rock and roll/disco music.
People like Elton John, The Beatles, Abba, David Bowie,and the New York dolls, all immensely popular throughout the 70's had a HUGE influence on fashion. Music was becoming more and more popular. People started to act with lyrics and Artists, such as the Beatles, had more than just influence's in fashion.
Nike debuted in 1972 so a new found love for athletics's was found once more. Also women and men started to swap clothing, with the men wearing slinky shirts and blouses.
Its clear to see throughout the 70's fashion was very much influenced by music and cultural movements.
I love this article, the fashion in the 70s sure was interesting!
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